By 2050, 70% of the world's population is going to be living in cities. Depression will be the leading cause of death by 2030 as a result, according to the WHO. Modern Tribe proposes a renewed approach to our personal growth and wellbeing, through returning to community and coliving.
||12 publishers interested
By 2050, 70% of the world's population is going to be living in cities. Depression will be the leading cause of death by 2030 as a result, according to the World Health Organisation. Knowing that depression is linked with a lack of community and purpose, Modern Tribe proposes a renewed approach to our personal growth and wellbeing, through returning to community and coliving.
Drawing from insights from tribal living philosophy, this book explores the idea of 'ancient wisdom, modern context.' Sharing not only what this might look like technologically as we explore coliving and its meaning in the modern world, but also socially and personally as we build more intentional cultures in the places we live, work and play.
Closing the Book, Al delves into the importance and opportunity we all have to bring in this new way of living together by undertaking our own personal growth needed to allow community to breath. Sharing examples of how the personal work intersects with the cultural and providing practical guides and exercises for readers to practise.
Sitting on the couch at 12 and pulled into his entrepreneurial journey through an ad on TV to sponsor a child, Al very quickly immersed himself in business and facilitation. Saying no to going out with school friends, instead favouring business seminars and meetings. His parents worried that he was lonely, and that Al was convincing himself that he had friends. In one moment when he went to call a friend to go out and realised he didn't know who to call, he felt the drop of his heart coming to know he really didn't have anyone to share with.
This story is similar to something many feel today. Disconnected from their authentic selves and disconnected from communities of like-minded people.
Continuing on this journey as an entrepreneur, speaker and facilitator during his teenage years, his core purpose was to bring back a sense of community, support and significance back into his personal life. Now known globally as a facilitator of community, culture and human-performance, Al has learned a lot in his personal journey toward purpose and community, ready to share with the world.
When a reader has finished reading Modern Tribe, they will:
- Understand the disconnection causing many of our most pressing global challenges.
- Have great insight into what we can learn from tribal philosophy to inform a more sustainable future.
- Understand what this might look like in the future of work, life and play.
- Have clear guidance as to what they need to do personally to be part of this emerging future.
The book will be structured into a progression of thoughts and concepts that lead the reader to the conclusion that for a more sustainable world we need to return to a more community-based approach, and that for this to work we need to each personally do some of the personal-development work to start with ourselves. There will be 4 main sections in the book, each broken down into smaller chapters. The last section will have practical exercises for readers to engage with (i.e. guided meditations, reflection exercises, etc).
At the beginning of each chapter there will be a quote to frame the chapter, and to begin each section there will be a poem or creative piece to frame the section. Possibly also a hand-drawn image showing the philosophy of 'tribe' in a modern world in the context of the section.
1. Our unconscious undercurrents
2. The great return
3. Re-weaving social-fabric
4. The I in 'tribe'
Chapter outline (subject to change):
1. Our collective life cycle (explaining the evolution of 'connection' in Western culture in relation to our personal life cycle)
2. Measures over meaning (exploring how cultures have measured themselves by different means over time, resulting in very different outcomes. How our current measures of 'success' may not be creating our true desires)
3. Crafting the new story (exploring how cultures have survived through evolution and re-creating themselves whilst others have failed. Sharing insights into culture change and the possibilities)
4. Reconnecting to our nature (taking a look back at how ancient civilisations dealt with the need of community and acknowledging that we have done this before)
5. A message from our ancestors (drawing key insights and tangible knowledge from ancient tribes that could inform a re-imagined urban world)
6. Approaching the Whole (looking at Ken Wilber's Integral Theory and the elements that make up a functioning tribe, particularly the most leveraged elements to start putting our energy towards)
7. Coliving with consciousness (exploring the current growth of coliving globally and bringing in an element of conscious culture and how this will meet the real needs of this generation. Also applying this to coworking spaces and effective workplace culture)
8. Myth, ritual and meaning (exploring 3 key principles drawn from tribal philosophy that can be integrated into coliving, coworking and workplace communities)
9. Let's imagine a Modern Tribe (painting a picture and envisioning how the world may feel and operate through a Modern Tribe philosophy)
10. The mirror between worlds (exploring the connection between the personal and social world and the importance of the personal growth work for a cultural change to occur.
11. What a Modern Tribe asks of us (exploring 3 key principles and personal shifts that should be considered by us all, if we are wanting to bring in this Modern Tribal culture)
12. A Call to Adventure (this is the the closing chapter to inspire action, empower readers with clear guides and tools they can use personally)
Each chapter will be 6000 words on average, the book totalling approximately 72,000 words.
Modern Tribe is targeted towards those aged between 18-30 (millennials) who are in the sustainability, wellness and creative communities. These people are primarily based in Australia, United States or New Zealand. They either already lead a creative lifestyle as a freelancer, entrepreneur or someone exploring alternative lifestyles.
McKinsey Institute has said that 70% (and rising) of graduates out of colleges in the United States would prefer to work in collaborative environments, expecting this also to transfer to living environments. We can see this with the rise of WeLive, Common, The Collective and the many newly established 'coliving' developments.
There are currently over 600,000 people working in coworking spaces worldwide having doubled each year for the last 5 years. This community of coworkers is the community that is also showing incredible interest in coliving and what this means.
The creative class is steeply on the rise with over half of the US workforce projected to be independent creatives in the next 5 years. The UK and Europe also experienced an almost 45% increase in independent workers in the last 5 years.
This audience is one that is constantly feeling on the 'edge' and wanting to bring in new ideas and perspectives to their work, teams and personal lives. Modern Tribe being a book that not only shares insight into the making of a 'modern tribal' world but also how individuals can go about embodying this philosophy for themselves without the need of new technologies, will enable this community to feel the sense of readiness and support.
International speaker and facilitator, Top 30 Under 30 Entrepreneur and gifted thought leader on the future of urban living, community and human potential; Al Jeffery has a deep understanding of many crucial fields affecting our future.
Having worked with leading organizations such as Apple, Google, Telstra, AusPost and currently the founder of Australia's first coliving space, Base, Al draws from a well-rounded perspective.
As a yoga and meditation teacher, performance/flow coach for impact-creatives, community facilitator and cultural entrepreneur; expect a deep understanding into human connection and wellbeing.
Al has personally coached executives of Australia's leading organisations as well as impact-entrepreneurs and creatives, helping them let go of blockages to their natural potential and creativity.
Whilst a contributer to multiple books since the age of 16, this is Al's debut release!
- Personal Facebook Page likes- 3,000
- Company Facebook page likes- 112,000
- Company email database- 12,000
- Podcast, blog, media subscriber list- 11,000
- Personal email database, 700
- Instagram- 2,000
- Personal Twitter following- 7,600
- Corporate partner email database- 20,000+
- Media company exposure and database: 20 million people through my partners at; Shareable, High Existence, Live Learn Evolve, Reality Sandwich, Upworthy, Consciois Lifestyle Magazine
POSTS IN MAJOR PUBLICATIONS
- August 2016 - Consciouw Lifestyle Magazine - 3 Ways to Attract Your Tribe
- The Guardian - Coliving Arrives in Melbourne
Al is also an active writer on the following blogs; High Existence, Shareable, Reality Sandwich, Elephant Journal and more.
Pre-order and early-fan engagement
- Pre-order campaign through Publishizer to get 250 engaged fans. This audience will receive early content, have the opportunity to have a say in edits and quotes used throughout the book, increasing their connection with the book and support in sharing upon launch.
Content sharing and community-building
- Sharing content from the book and relevant resources with the community through the Facebook page (www.facebook.com/amoderntribe), blog and email newsletter. Al will also be recording regular videos to share thoughts, ideas and tips for the creative community in the lead up to the launch. Some of these will also be shared by High Existence, Shareable and Reality Sandwich as promotional partners.
Engaging with mentors
- Charles Eisenstein, Mac Macartney, Lissa Rankin, Arne Rubenstein to record interviews to share as content and cross-promote also.
A Modern Tribe retreat
- Being organised in collaboration with MindfulTribes.com.au for November, 2017. We will run a competition to gift a pass to 3 of the first 500 to purchase a copy.
- This will be promoted in conjunction with Base (Al's coliving company) and will be a facilitated workshop, keynote talk and music event. Selling signed-copies, engaging online community with live video feeds. Also have a mentor in San Diego who would like to assist launch the book over there too, we mayb setup a remote launch with me on video feed.
- As a keynote speaker on the speaking circuit in Australia and the US, Al will be working with his manager at ICMI to promote a tour throughout Australia to promote this book both to a public and corporate audience.
- Al also keynotes and facilitates at festivals, conferences and in corporates on the topic of community, personal wellbeing and the future. He will have book signings at each of these events in the first 6 months of the book's launch.
- Rainbow Serpent festival - Jan 2016 - Melbourne - 200 people
- Earth Frequency Festival - Feb 2016 - Gold Coast - 150 people
- Lend Lease Urban Regeneration Conference - Feb 2016 - Melbourne - 100 people
- Bendigo Bank AGM - March 2016 - Melbourne - 70 people
- ISPT Placemaking Forum
- Creative Change festival - April 2016 - Melbourne - 60 people
- Suncorp Workplace Culture
- Vivid Festival - May 2016 - Sydney - 65 people
- Indie Leadership Summit - May 2016 - Syndey - 120 people
- Destination Melbourne Conference - June 2016 - Melbourne - 250 people
2017 SPEAKING (SO FAR)
- Rainbow Serpent Festival - Jan 2017 - Melbourne - 100 people
- Earth Frequency Festival - Feb 2017 - Gold Coast - 120 people
- ISPT Placemaking Forum
- Kalu Yala
- Melbourne Writers Festival - Sep 2017 - Melbourne
- Australian Government Employment Series - Feb 2017 - Video series online - government-wide coverage
- Lightning in a Bottle - May 2017 - California - 100 people+
Al Jeffery is also a brand ambassador for and endorsed by Bhumi (www.bhumi.com.au), Anjel Ms (www.anjelms.com) and Flow Toys (www.flowtoys.com) who will share content from the book in the lead up to its launch and assist in promotion post-launch.
- Collective Potential Podcast - June 2016 - 300 subscribers
- Subtle Disruptors Podcast - Feb 2016
FACEBOOK VIDEO MARKETING
Al Jeffery partners with Live Learn Evolve, High Existence, Conscious Lifestyle Magazine and Upworthy to release a video seri a beginning in April. First video is on Modern Tribe, then each will explore each element. Shared to over 20 million people through each respective community.
"New Self, New World: Recovering Our Senses in the Twenty-First Century" by Philip Shepherd
--New Self, New World challenges the primary story of what it means to be human, the random and materialistic lifestyle that author Philip Shepherd calls our “shattered reality.” This reality encourages us to live in our heads, self-absorbed in our own anxieties. Drawing on diverse sources and inspiration, New Self, New World reveals that our state of head-consciousness falsely teaches us to see the body as something we possess and to try to take care of it without ever really learning how to inhabit it. Shepherd articulates his vision of a world in which each of us enjoys a direct, unmediated experience of being alive. He petitions against the futile pursuit of the “known self” and instead reveals the simple grace of just being present. In compelling prose, Shepherd asks us to surrender to the reality of “what is” that enables us to reunite with our own being. Each chapter is accompanied by exercises meant to bring Shepherd’s vision into daily life, what the author calls a practice that “facilitates the voluntary sabotage of long-standing patterns.” New Self, New World is at once a philosophical primer, a spiritual handbook, and a roaming inquiry into human history.
--Modern Tribe will be different as it will take a stronger look at the rise of coliving as a solution to our current economic, social and environmental challenges, and that this also asks something of each of us individually. Gaining insight into the emerging technological and systems change, coming to clear exercises and practical ways we as individuals can prepare and start to live this now.
"Sacred Economics: Money, Gift, and Society in the Age of Transition" by Charles Eisenstein
--Sacred Economics traces the history of money from ancient gift economies to modern capitalism, revealing how the money system has contributed to alienation, competition, and scarcity, destroyed community, and necessitated endless growth. Today, these trends have reached their extreme—but in the wake of their collapse, we may find great opportunity to transition to a more connected, ecological, and sustainable way of being.
This book is about how the money system will have to change—and is already changing—to embody this transition. A broadly integrated synthesis of theory, policy, and practice, Sacred Economics explores avant-garde concepts of the New Economics, including negative-interest currencies, local currencies, resource-based economics, gift economies, and the restoration of the commons. Author Charles Eisenstein also considers the personal dimensions of this transition, speaking to those concerned with "right livelihood" and how to live according to their ideals in a world seemingly ruled by money. Tapping into a rich lineage of conventional and unconventional economic thought, Sacred Economics presents a vision that is original yet commonsense, radical yet gentle, and increasingly relevant as the crises of our civilization deepen.
--Modern Tribe will be different as it also touches on the rise of coliving worldwide (in response to these deeper drivers), and gives practical exercises and guides for readers to take away as a survival kit for the Modern Tribe.
"The Wayfinders: Why Ancient Wisdom Matters in the Modern World" by Wade Davis
--Every culture is a unique answer to a fundamental question: What does it mean to be human and alive? Anthropologist and National Geographic Explorer-in-Residence Wade Davis leads us on a thrilling journey to celebrate the wisdom of the world’s indigenous cultures.
In Polynesia we set sail with navigators whose ancestors settled the Pacific ten centuries before Christ. In the Amazon we meet the descendants of a true Lost Civilization, the people of the Anaconda. In the Andes we discover that the Earth really is alive, while in the far reaches of Australia we experience Dreamtime, the all-embracing philosophy of the first humans to walk out of Africa. We then travel to Nepal, where we encounter a wisdom hero, a Bodhisattva, who emerges from forty-five years of Buddhist retreat and solitude. And finally we settle in Borneo, where the last rainforest nomads struggle to survive.
Understanding the lessons of this journey will be our mission for the next century. For at risk is the human legacy — a vast archive of knowledge and expertise, a catalogue of the imagination. Rediscovering a new appreciation for the diversity of the human spirit, as expressed by culture, is among the central challenges of our time.
--Modern Tribe will be different as it won't spend so much time talking about why this ancient wisdom is needed. Instead, it will draw on elements of ancient civilisations and culture to inform practical ideas and practices on living in this Modern Tribal way. Sharing more of the 'how to' as opposed to simply the 'why.'
"Tribe: On Homecoming and Belonging" by Sebastian Junger
--Decades before the American Revolution, Benjamin Franklin lamented that English settlers were constantly fleeing over to the Indians-but Indians almost never did the same. Tribal society has been exerting an almost gravitational pull on Westerners for hundreds of years, and the reason lies deep in our evolutionary past as a communal species. The most recent example of that attraction is combat veterans who come home to find themselves missing the incredibly intimate bonds of platoon life. The loss of closeness that comes at the end of deployment may explain the high rates of post-traumatic stress disorder suffered by military veterans today.
Combining history, psychology, and anthropology, TRIBE explores what we can learn from tribal societies about loyalty, belonging, and the eternal human quest for meaning. It explains the irony that-for many veterans as well as civilians-war feels better than peace, adversity can turn out to be a blessing, and disasters are sometimes remembered more fondly than weddings or tropical vacations. TRIBE explains why we are stronger when we come together, and how that can be achieved even in today's divided world.
--Modern Tribe will be different as it again focusses more so on what this means for us now. As coliving emerges and we explore new ways of designing cities in the rapidly urbanising world, how do we use this ancient wisdom to inform new spaces and cultures. Also, what does this mean for us as individuals and the way we live our lives.
"Creating Cohousing: Building Sustainable Communities" by Kathryn McCamant
--The new cohousing “bible” with many new North American case studies, design principles and sustainable design practices. Why live in cohousing? How to build cohousing? This book provides the answers.
With over 120 cohousing communities now in existence in North America, Katie McCamant and Chuck Durrett bring us a totally updated “must-have” book for cohousers, and anyone interested in creating more people-friendly neighborhoods.
--Modern Tribe will be different as it takes a more visionary approach for those readers who don't necessarily operate a co-housing establishment, but may want to bring in this culture into their organisation, family household or alike. This is a book with practical examples and guides that are more approachable to anyone in a community, organisation or coliving space wanting to bring in more intentional culture.